Trailer from Last Year’s Edition ASVOFF16 2024  



A SHADED VIEW ON FASHION FILM
SPONSORSHIP OPPORTUNITIES 2025


                                          
   


PRESENTED BY DIANE PERNET + DOVER STREET MARKET







/ INTRODUCTION TO ASVOFF


ASVOFF: 
A Prestigious Global Festival at the Intersection of Fashion, Film, and Culture



Founded by Diane Pernet

17-Year Legacy

Hosted in World-Class Venues 
      (Dover Street Market Paris, Centre Pompidou, Bilbao,etc.)

Cultural Institution Endorsed by Luxury 
      Brands & Global Media







/ FESTIVAL OVERVIEW


This November, internationally acclaimed film and cultural festival, A Shaded View On Fashion Film (ASVOFF), will take place in Paris, amplifying the vital and daring role of fashion and the most salient cultural issues of our time. 


At ASVOFF, we are dedicated to celebrating the intersection of fashion and film as a powerful medium for artistic expression and cultural dialogue. Founded by visionary Diane Pernet, the festival showcases the creativity and innovation of filmmakers, designers, and artists from around the world.





3 DAYS AND 4 NIGHTS 
NOV. 13-16 2025


ASVOFF 2025 will take place November 13-16, coinciding with Paris Photo. This convergence of two major cultural events creates a unique opportunity to engage with a diverse and influential audience passionate about art, fashion, and film.



SHORT FILM COMPETITION 

SCREENING OVER 100 FILMS BY FILMMAKERS FROM
AROUND THE WORLD
CATEGORIES
GRAND PRIZE / BEAUTY PRIZE / ART DIRECTION / ADVERTISING / ACTING / STYLING / DOCUMENTARY / SOUND DESIGN  / CINEMATOGRAPHY / EDITING   / STUDENT PRIZE / SCREENWRITING


FEATURE/DOCUMENTARIES 

INCLUDING PARIS PREMIERES


MASTER CLASSES 

ENGAGING DIALOGUES WITH MEMBERS OF FASHION,
FILM AND OTHER CREATIVE INDUSTRIES


HONORARY TRIBUTE 

TRIBUTE TO LUMINARIES


LIVE PERFORMANCES 

A SHOWCASE FOR INDEPENDENT VOICES


 

/ THEMED CURATIONS


ASVOFF will unveil a series of themed curations and panel discussions exploring topics from "Cultural and Environmental Regeneration" to "AI in film" to "Climate Warriors".
Brought to life by esteemed designers and collaborators, the series will stretch the imagination and guide our audience through the undeniable impact film and fashion have had on culture. We invite brands and organizations to join us in shaping these conversations and creating impactful activations that resonate with our forward-thinking audience.



CINEMATIC VANGUARD 
BLACK SPECTRUM
FASHION INTELLIGENCE
CHINESE FASHION FILMS
AI GENERATED FILMS
THE QUEER ARCHIVE
KIDS AND TEENS CLIMATE WARRIORS
CULTURAL AND ENVIRONMENTAL REGENERATION
MENTAL HEALTH IN FASHION
FUTURE VINTAGE

INFO ABOUT CURATORS







Trailer from ASVOFF SWEET SIXTEEN  



/ THE JURY


30 qualifying films will vie for the recognition of one of the most sought-after juries in the creative and cultural capital space, led by 2025 Grand Jury President, Willy Chavarria. As a visionary collective, the jury will deliberate, recognize and celebrate the line-up and award outstanding winners across several categories accordingly.

ASVOFF will unveil a series of themed curations and panel discussions exploring topics from "Cultural and Environmental Regeneration" to "AI in film". 

Brought to life by esteemed designers and collaborators, the series will stretch the imagination and guide our audience through the undeniable impact film and fashion have had on culture. The event is so significant, ASVOFF is endorsed by the French Ministry of Culture for its role as an arbiter of our times.




ASVOFF 2025: 
Led by Jury President Willy Chavarria



 


CFDA American Menswear Designer 
      of the Year 2024

Media Reach: Over 2.2 Billion Media      
      Impressions from Paris AW25 Show

Event Attendance: 375-586 Guests 
      at Recent Show

Featured in      


Willy Chavarria, originally from California, began his creative journey with a focus on commercial art, studying graphic design at the Academy of the Arts. However, he ultimately found his passion in the world of fashion, where he decided to channel his talents to enhance human dignity. His mission is to uplift the underrepresented through the transformative power of art and design.

The Willy Chavarria collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican- American heritage, the beauty found in the streets, and the surrounding culture.

The brand gained recognition through provocative and thought-provoking runway presentations, catching the attention of world-renowned stores such as Barneys, Dover Street Market, Bergdorf Goodman, Saks Fifth Avenue, and Brown’s. Moreover, starting from spring 2024, the brand plans to expand its presence globally through additional stockists.

Willy's accolades include being a finalist for the International Woolmark Prize in 2018, one of the ten winners of the CFDA Vogue Fashion Fund in 2021, and a recipient of a small business grant from IMG and the state of New York in 2022. In September 2022, he was honored with the Cooper Hewitt Smithsonian National Design Award in Fashion Design. Most recently, in 2023, Willy was celebrated as the CFDA Menswear Designer of the Year.



Elias Medini aka Ly.as
Irina Pantaeva 
Manish Arora
Martine Sitbon
Marc Ascoli
Matières Fécale
Tristan Hickey
MJ Harper
Pascal K Douglas
Pierre A. M’Pelé aka Pam Boy
Toby Grimditch



/ LOCATION

ASVOFF is hosted by Dover Street Market, the mold breaking retail gallery founded by Rei Kawakubo and Adrian Joffe of Comme des Garcons.  For 20 years, Dover Street has been reinventing retail and curating cutting edge design that continuously defines how we experience fashion in the 21st century.  The credibility of Dover Street Market for showcasing and shaping extraordinary talent makes their involvement in ASVOFF a natural and exciting fit.

Throughout the festival’s history, ASVOFF has been proudly hosted by some of the world’s most venerated museums and venues including Centre George Pompidou, Caixa Forum, Barcelona, Power Station of Art, Shanghai and the Guggenheim Bilbao Museum.

 




/ THE FORCE BEHIND THE FESTIVAL


Diane Pernet is one of the most recognisable yet enigmatic faces in fashion. A true icon of the industry, Diane is famous for her inimitable personal style and trailblazing initiatives that consistently champion the avant-garde. Her career is considered prolific in her dedication to uplifting creativity across fashion, film, as well as discovering some of the most note-worthy talent shaping the globe.

Before cementing her reputation as a digital media maverick in Paris, where she helped pioneer the fashion blogging medium through her platform A Shaded View on Fashion—while writing for the early digital editions of Elle and Vogue—Diane spent her formative years in New York designing an eponymous womenswear brand. As an offspring to her 2006 film festival, You Wear It Well, Diane founded the world's first international fashion film festival ASVOFF in 2008, which has over the years helped to develop ‘fashion film’ as the popular genre it is today.


ASVOFF’s mission is to bridge the worlds of fashion and cinema, worlds which Pernet believes are deeply connected through their powers of storytelling. ASVOFF provides a dynamic platform for innovative filmmakers, designers, and artists to present their work in a way that challenges the conventional boundaries of both indusries.


Pernet hosts ASVOFF annually in Paris, then takes it on the road to screen at prestigious international institutions and events like the Guggenheim, the Barbican, Art Basel Miami and the Cannes Film Festival. Genre-bending and groundbreaking, ASVOFF has inspired audiences far and wide with its programme featuring a diverse spectrum of figures from fashion and cinema, spanning Academy Award-nominated directors and luxury’s largest megabrands, to indie filmmakers and designers on the cutting edge of the creative industries.

Diane has garnered many honours throughout her career including having been featured on stage at a seminal fashion exhibition at New York’s Metropolitan Museum of Art, inducted as a member of the BoF 500 by The Business of Fashion, and captured on film through cameo appearances in Robert Altman’s ‘Prêt-à-Porter’, Roman Polanski’s ‘The Ninth Gate’, ‘Emily in Pairs’, ‘Zoolander 2’ and more.







   

/ WHY PARTNER WITH ASVOFF?


Our mission is to provide a platform for interdisciplinary collaboration: to bring together filmmakers, designers, and other creative professionals, from emerging talents to seasoned veterans, to promote cultural exchange, foster artistic experimentation, and highlight the diverse perspectives that reflect the rich tapestry of global fashion and film cultures.

ASVOFF fosters an environment of creativity, inclusivity, and forward-thinking, where diverse voices can shine and where the avant-garde is embraced. Pernet is committed to scouting talents whose vision of fashion and creativity not only resonates with the contemporary industry but also challenges it. The festival provides global visibility for both new and established talent, offering sponsors the opportunity to connect with a highly engaged, international audience of fashion, film, and cultural influencers.


 Direct Access to Influential Voices in Fashion, Film, and Media
 Unparalleled Global Exposure (PR, Social Media, Content Integration)
 Exclusive Experiential Marketing with High-Profile Industry Leaders
 Association with Jury President Willy Chavarria and His Global Audience
 Association with Dover Street Market
 Access to Luxury Consumer Demographic
 The Unrivaled Location of Dover Street Market in Highly Desirable Marais